Privacy Policy

Last Updated: April 1, 2025

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At Saraayat, we respect your privacy and are committed to protecting your personal data. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website www.saraayat.in (the “Website”) or use our services. By using our Website or giving us your information, you consent to the practices described in this Privacy Policy.

1. Definitions

• Personal Data means any information relating to an identified or identifiable natural person.

• We/Us/Our refers to Heritex Textile Private Limited, doing business under the brand name Saraayat.

• You/User/Customer refers to the individual visiting the Website or using our services.

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2. What Information We Collect

We may collect the following categories of information when you interact with our Website or services:

a) Information you provide directly:

• Name, email address, phone number, postal address.

• Payment information (such as credit/debit card details or other payment instrument) when you purchase or rent outfits.

• Account registration information (username, password).

• Content you upload (photos, reviews, participation in influencer programmes).

• Communications you send us (queries, complaints, feedback).

b) Information collected indirectly / automatically:

• Website usage data: pages visited, time spent, the device used, IP address, browser type.

• Cookies, web beacons, similar tracking technologies (see section “Cookies & Tracking”).

• Location information (where permitted by law and if you allow).

• Data from third-party sources (for example analytics providers, payment processors).

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3. How We Use Your Information

We use your information for the following purposes:

• To provide, operate, and maintain our Website and services (including rental, purchase, delivery, returns).

• To process your orders, payments, and manage your account.

• To send you confirmations, technical notices, updates, security alerts, and support messages.

• For marketing and promotional communications (with your consent, where required).

• To personalise your experience (for example, AI-driven outfit recommendations, 3D previews).

• To improve our Website, products, and services (analytics, usage monitoring).

• To prevent or detect fraud, protect our rights, and comply with legal obligations.

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4. Cookies & Tracking Technologies

We use cookies and similar technologies to collect information and enhance your experience on our Website.
Cookies are small pieces of data stored on your device; they help us remember your preferences, recognise you, provide secure logins, enable features, and customise content.
You can – and in some jurisdictions, have the right to – decline or disable cookies via your browser settings. However, disabling cookies may limit your ability to use certain features of the Website.

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5. How We Share Your Information

We may share your personal data as follows:

• With our affiliates and service providers (payment processors, shipping partners, cloud storage, analytics services) for performance of services on our behalf.

• With your consent, for marketing or analytics purposes.

• As required by law, court order, or to defend legal rights (law enforcement, regulators).

• In connection with a merger, sale, or similar corporate transaction – in which case you will be notified.
  We will not sell your personal data to third parties for their independent use without your explicit consent.

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6. Data Security & Retention

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These may include encryption, access controls, and regular security audits.
We retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law.

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7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Request access to your personal data we hold.

• Request correction of inaccurate or incomplete data.

• Request deletion of your data (subject to legal obligations).

• Object to or restrict certain processing of your data.

• Withdraw consent (where processing is based on consent) – this does not affect processing already completed.
  To exercise any of these rights, please contact us at business@saraayat.com.

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8. Children’s Privacy

Our Website and services are not intended for children under 18 years of age. We do not knowingly collect personal data from children under 18. If we become aware that we have collected such data without parental consent, we will take steps to delete it.

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9. International Transfers

Because our operations are based in India, your personal data may be transferred to and processed in other jurisdictions. When we do so, we ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable law.

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10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top. We encourage you to review this page periodically. Continued use of our Website after changes constitutes your acceptance of the revised policy.

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11. Contact Us

For any questions, complaints or requests regarding this Privacy Policy, please contact:
Heritex Textile Private Limited (Saraayat)
Email: business@saraayat.com
Website: www.saraayat.ins into HTML (ready to paste into your site) and include a Cookie Policy addendum as well.